FRIDAY

12 pm – 4 pm   Fashion Show/Clothing Swap (See details above)

6 pm – 8 pm Welcome Reception and Vendor Showcase

Come socialize and shop with your CDI friends and colleagues and enjoy light refreshments and a no-host bar (attendees will receive a free drink ticket). There will be lots of vendors with jewelry, accessories, clothing, business materials, and color training items to help you grow your business.

SATURDAY PROGRAM

8:30 am – 9:00 am– Registration and networking
9:00 am – 9:15 am– Welcome

9:15 am – 10:45 am – Working with Men

Many men report they hate shopping for clothes, but at the same time they want to look and feel good in what they wear. How can we help make the shopping experience for men more enjoyable and effective?

In this talk you will learn:

• The important pieces in a man’s wardrobe.
• Shopping strategies men can use to get the most out of their time. 
• Ways to coach a man to help him achieve success.

Darren Chappell is the CEO of Style Prescription. He is an image consultant, artist, writer, and all-around cool guy. He works with a team of talented image consultants to serve the needs of people of all ethnicities and backgrounds. Located in the San Francisco Bay Area, Style Prescription helps people develop their brand through authentic style and intention. Our work is based and expands on that of Suzanne Caygill, the mother of Seasonal Color Analysis.

After attaining his BFA, Darren went on to study at Image and Color Institute International (ICII). Darren has worked with internationally known image consultants such as Olga Kamova, Mary Lou Manlove, and Jennifer Butler. He also spent years studying the work of John Kitchener of Personal Style Counselors (PSC) and painted skin tones with Rochele HC Hirsch. His goal is to carry forward and expand on the legacy of Suzanne Caygill to meet the needs of future generations.

10:45 am – 11:00 am – Break

11:00 am – 12:30 pm – Before, Beneath and Beyond the Palette: Rapport Matters

Our clients choose us to do their color analysis over the cheaper alternatives because they believe we’ll give them an especially beautiful custom palette. We can and should exceed their expectations. We do that by getting to know them more holistically.

A color analysis is surprisingly intimate, and the client often feels intimidated by such close scrutiny. We want them to relax and to trust us, so it’s important to take the time up front to get into rapport with them. Who are they, beneath their coloring? The information we gather in that pre-analysis conversation helps us determine their most authentic seasonal harmony. More importantly, the client feels seen, understood, and valued. You may even gain a new friend.

In this session you’ll learn how to:

• Create an intake system that prepares the client and gives you clues about who they are.
• Design an interview questionnaire that will ease the conversation into increasingly personal areas: the client’s personality, aesthetic, lifestyle, history, motivations and possible qualms.
• Conduct the interview in a way that creates trust and connection, while giving you the background you need.
• Include the client in the creation of the palette, so they have ownership of the result.

Joy Overstreet has always been curious. What makes people tick? What keeps them stuck? And how best to empower them to express themselves authentically? She’s old enough to have had several careers guided by that curiosity.

Joy has a Masters in Public Health, and in 1975 created Thin Within, a ground-breaking workshop series in the Bay Area that ditched diets in favor of mindful eating and a paradigm shift. She detailed the process in her book, The Cherry Pie Paradox: The Surprising Path to Diet Freedom and Lasting Weight Loss.

Back in 1971, Ron Sackman did her original palette at Personal Style Counselors, where Joan Songer’s classes about seasonal style ignited her fascination with color. She later trained to be a feng shui consultant at the Western School of Feng Shui. She called her company Creating Joyful Spaces, and did just that, with color a favorite tool.

In 2014, Joy heard about color analysis training at ICCI, with Mary Lou Manlove and Olga Kamova. Joy signed up immediately and has been practicing in Portland, Oregon ever since. Find her at ColorstylePDX.com (color) and JoyOverstreet.com (writer).

12:30 pm – 1:30 pm – Lunch

1:30 pm – 3:00 pm – Your Face: The Map for Design and Proportion when Selecting the Perfect Jewelry to Look Fabulous!

The face really is a treasure trove of information, and learning to read it is the key to fabulous style! Have you ever been drawn to a piece of jewelry, yet when you put it on, it doesn’t look quite right? Maybe it’s too delicate. Too heavy? A shape that doesn’t flatter or enhance your natural beauty? Just like colors, there’s a science behind what accentuates or detracts or maybe just disappears altogether.

In this session, attendees will:

• Learn how to identify facial shapes at a glance and repeat those shapes in their jewelry choices.
• Understand easy ways to select correct lengths and weights of jewelry and accessories for themselves and their clients.
• Learn the value of appropriate visual weight and complexity of jewelry and patterns for themselves and their clients, based on facial geometry.
• Have a lot of fun!!

Katherine Moffat, HSRB (Her Serene Royal Badass), of Katherine Moffat Designs, is a mischief-making creative soul. Her fascination with facial geometry began during one of her many tours in the MRI tube and X-ray machines. Seeing these images of her own face piqued her curiosity about the shapes and angles created by the movement of these odd-looking images.

Katherine is a modern-day hunter-gatherer, exploring the world and delighting in the unexpected, whimsical and historic treasures found during her adventures. She has a passion for incorporating these unique finds into her jewelry creations.

Her work came to the attention of Jennifer Butler and led her to study with Jennifer. She has designed for Jennifer and her clients as well as for galleries, museums and private clients for more than 25 years. 

3:00 pm – 3:15 pm – Break

3:15 pm – 4:45 pm –Crack the Code for Darker Skintones – It’s Not All Black and White

As image consultants, it is our privilege to work with people from all walks of life. Sometimes we may be challenged with a client from a different race and coloring than what we are used to. This may require reorganizing the way we’ve previously approached a client. The color, intensity, value, and contrast range may be quite different, and it might cause us to doubt if we are on the right track. After all, what do we do with a client who has brown skin and eyes and perhaps even brown hair? Or very dark eyes and hair, and what seems to be neutral skin? What can help us rise to the occasion and provide awesome value?

In the past, all people with dark hair, skin, and eyes were lumped into one or two seasons at best, and that left many women and men puzzled and dissatisfied when they knew they could wear many of the colors they were told to stay away from. Many concluded that color analysis was not for them. This is not true. Black and brown people come in a wide variety of shades that need to be addressed to achieve their true potential.

Lisa Gaines will expand upon her 2023 presentation and go even deeper into color analysis for people of color. Attendees will learn to:

• Identify the three values (light, medium, dark) that resonate and make the client look radiant.
• How to use skin-tone related colors in patterns.
• How to build out the palette using the skin tone base.

Lisa Gaines grew up in the true South, in the suburbs of Atlanta, Georgia. She is originally from North Carolina. From a young age she knew she had a passion for fashion. She had the opportunity to model into her 20s. Her path to California and to the field of image consulting and color analysis was somewhat circuitous. Lisa has worked in retail management, as a fashion consultant for a large clothing line, as a corporate health fair event planner and as a professional dancer and Zumba instructor.

Lisa knew she had found her passion when she met and began working with her mentor, Nathalie Chapron, and saw how the power of color could create such transformation in people, especially women. She trained further with ICII and Color Insight. After some time, she realized that this important work needed to be brought to more women of color in a more accessible way. She has been working with clients of different ethnicities for ten years, helping them to reveal their true essence to the world. Her clients feel a renewed sense of self and purpose and realize the confidence to pursue their passions. Lisa currently lives in the East Bay Hills with her husband, young adult children, her mother, and her puppy, Delilah.

SUNDAY PROGRAM

8:30 am – 9:00 am – Networking

9:00 am – 10:30 –From Palette to Profit: Branding and SEO Marketing Essentials for Personal Color Consultants

Ida Gamban from Brand World Creative knows that landing new clients can seem like a daunting process. The good news is, it doesn’t have to be. In this branding and marketing workshop, you’ll learn how to build a dynamic personal brand that sets you apart from the crowd. Find out how to better define your marketing messages to your customers. And discover how and where to use Search Engine Optimization to help your potential customers easily find you online.

During this session you will:

• Create an authentic personal brand that speaks directly to your ideal clients.
• Craft your unique selling proposition and key marketing messages.
• Learn the essentials of Search Engine Optimization (SEO) to attract your audience and get found on Google.

Ida Gamban is the president and strategic creative director of Brand World Creative, a San Francisco Bay Area brand advertising agency that helps startups, entrepreneurs, and small businesses define their vision and achieve success through brand storytelling and strategic marketing.

She brings 30 years of top advertising agency experience, having created ad campaigns for clients like Apple, Charles Schwab, eBay, Ericsson, Fujitsu, Google, Mitsubishi Motors, Oracle, and Sony. Today Ida and her team help their clients by providing brand strategy, content strategy, advertising, Search Engine Optimization (SEO), web design, social media, copywriting, photography and video services. Ida is also the marketing director of Silicon Valley Visual Arts, a leading arts organization in Silicon Valley (and an affiliate member of CDI).

10:30 am – 10:45 am – Break

10:45 am – 11:45 am – Posing for the Camera

Do you hate having your picture taken? Do you envy models who look great in every shot? (Actually, they don’t.) Do you have a “good side”? Whether for family photos, professional headshots, or social media, mastering the art of posing can significantly enhance your image. This fun and interactive session will give you tips for looking your best in photos (and on Zoom) and for conveying the image you prefer.

You’ll learn:

• Your best angles for photos, and ones to avoid.
• How to pose standing and sitting.
• Tips for group photos.
• How not to annoy professional photographers.
• How to select the best photo from several choices.

Bernie Burson, AICI CIC, CDI, has been a color and image consultant, and a member of CDI, for more than 20 years. After spending many years hanging with the experts in the San Francisco Bay Area, she now lives and works in Eugene, Oregon. Bernie is a past president of CDI and currently serves on the CDI Board as VP Communications. She has never had a bad driver’s license photo.

11:45 am – Noon – Group photo

12:00 pm – 1:00 pm – Lunch

1:00 pm – 2:30 pm – Let us Talk about HAIR – The Art of Creating Magic and Accentuating Essence

Natural color is not the only option for your clients. Seventy percent of women and ten percent of men in the United States color their hair, and that percentage is expected to grow. Pigment of the eyes and skin determine the results of choices of hair color. Motivations for coloring hair range from personal expression to practical considerations. Primarily, people color their hair to cover grey. Other common reasons are to enhance one’s appearance, experiment with new looks, and follow fashion trends.

Takeaways from this session:

• How to dialogue with your client about their hair.
• To color or not to color, pros and cons.
• Balancing the geometry of the face and body with the hairstyle… short, medium, or long, what to do?
• Personal essence, lifestyle, and seasonal reference – some guidelines to how these influence the choice of hairstyle.

Mary Kasa, founder of MKExpressions, is an intuitive and trained Master Hair Artist and Color Analyst who is passionate about connecting inner and outer beauty. She believes everyone wants to be seen as authentic and accentuated, ensuring her clients feel confident, current, timeless, chic and savvy. Mary’s gift is solving problems by combining both what she hears from her client as well as what she senses and sees. By assisting clients to enjoy living their best, vibrant, sensational, beautiful self, the results are mutually satisfying.

Mary has spent a lifetime honing both her technical skills in the hair industry and her natural intuition to tune in to her clients’ natural essence through seasonal reference. She is a certified member of Color Designers International. In 2009, Mary began working with Jennifer Butler, and later trained with Olga Kamova and Mary Lou Manlove at ICII. She has been a member of CDI for several years and was certified at last year’s conference.

2:30 pm – 2:45 pm – Break

4:15 pm – 4:30pm – Board Announcements

4:30 pm – 4:45pm – Closing Ceremony

Vendor Information

Vendors are invited to participate in our Fashion Show/Clothing Swap on Friday October 4 from noon – 4:00 PM AND our Vendor Showcase and Reception on Friday, October 4, from 6:00 PM to 8:00 PM. Conference attendees are enthusiastic shoppers and they know what they like! This is a bonus in addition to a booth during the conference, October 4 – 6.

Can’t make the entire weekend but want to participate in the vendor showcase? No problem, we’ve got you covered!

Check out all the details and get your PDF application form here. (print and mail)
Or use the fillable PDF form here.